bounce: EV startup Bounce plans to use shared service centers to market its products 

Bengaluru-based electric vehicle startup Bounce announced its partnership with the central government's e-governance service delivery network CSC to strengthen its presence across rural markets. The company said under the collaboration, Bounce will sell its product offerings through the Common Service Centre (CSC) network.

CSC, a special purpose vehicle of the ministry of electronics and IT, allows Village-Level Entrepreneurs (VLEs) the option to launch a rural e-store.

CSC Rural e-Mobility promotes the use of EVs (Electric Vehicles) and charging infrastructure across the country through a strong and vibrant network of VLEs.

Initially, the company will offer Bounce Infinity e-scooters, fleet rental service and two- and three-wheelers retrofitting, Bounce said in a statement.

This partnership, for which a pact was signed on Monday, is an effort to bring Bounce's smart mobility offerings to rural customers across the country, it stated.

The agreement was signed an exchanged between Sachin Vasanth Shenoy, Vice President for expansion at Bounce, and Dinesh Tyagi, Managing Director of CSC special purpose vehicle, along with Gaurav Kumar Chaudhary, head of CSC Rural e-Mobility Initiative, Common Service Centre, the company said.

"This partnership with Bounce will take this initiative forward where our VLEs will set up dealerships for the electric scooter Bounce Infinity, start retrofit franchises (converting petrol two-wheelers to electric) and also start fleet rental business in locations which have strong inflow of tourists," said Chaudhary.

With this collaboration, Bounce will aim at improving mobility at over 7 lakh villages across India with its various consumer centric offering, the company said.

"Our partnership with CSC is in line with the Indian government's Aatmanirbhar Bharat vision. Mobility is a significant factor in rural areas, especially when it comes to commercial activities and it is the bridge between rural and urban India. This tie-up would play a significant role in enabling those living in rural India with the power of choice to choose products and services that work for them," said Shenoy.

The CSC Village Level Entrepreneur (VLE) network would be instrumental in taking the proposition to the rural parts in India and achieving India's carbon emission reduction goals, he added. PTI IAS HVA

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