Netflix to launch ad-supported plan by the end of year and also limits on password sharing

 

 

Netflix may have been the firm that propelled us all into the streaming-dominant society we now inhabit, but it isn't exactly thriving right now. Following yet another price increase this time pushing its top plan past the USD20 per month threshold and a concomitant drop in users, the service has been scrambling to find ways to increase its market share in the ongoing streaming warfare. Some significant improvements are on their way to the platform, and they may arrive sooner than you think.

Over the last few months, Netflix has floated the idea of adding ad-supported tiers to cushion the pain of its recent price increases, while also openly stating its plan to crack down on password sharing outside the home. Neither proposal appears to be particularly popular notably constraints on password sharing, which may harm college students and other users who are temporarily living away from home but the firm sees them as the best approach to increase subscriber numbers in the short run.

According to a new New York Times report, those ambitions may be realised before the end of the year. Netflix is now informing its employees that an ad-supported plan will launch in the latter three months of 2022, with password sharing restrictions to follow around the same time. Although information about these changes are scarce, Netflix has previously linked its ad idea to Hulu and HBO Max, meaning a lower price model with commercial breaks interspersed throughout a given programme. When it comes to password sharing, people who utilise an account with users outside of a specific geographic area may have to pay a few dollars more each month.

This move indicates that the corporation is moving faster to implement both ideas, which were originally scheduled to launch within the next year or two. Netflix's COO, Greg Peters, explicitly stated that password sharing limits would be tested for at least a year before becoming live. Those plans have clearly changed. It remains to be seen whether Netflix's ever-expanding roster of original programming will be enough to keep members around, but with Stranger Things returning with a new season in just a few weeks, it may be time to keep your fingers off the cancel button.

( Details and picture courtesy from Source, the content is auto-generated from RSS feed.)

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