Roku announced a collaboration with Amazon Prime to keep the streaming service alive.

 

Even with the best streaming devices, today's media ecosystem is a patchwork of distribution partnerships and limited licencing, which can lead to customer displeasure when services disappear unexpectedly. We've all heard about the YouTube TV feuds from last year, and that's just one example. According to reports from late 2021, Roku may lose access to Amazon's video library, although this is no longer an issue. Whew.

Roku is one of the more established streaming media platforms (though there are lots of options these days), and it's grown far beyond its distinctive purple boxes. Roku is now incorporated into several TCL and Hisense TVs, many of which are available on Amazon. Content providers are increasingly requesting more access to user data, which was a stumbling block in the Google talks. According to The Information, Roku and Amazon were having problems reaching an agreement last year, which might result in the loss of both Prime Video and IMDB TV, which Amazon bundles together in such offers.

Roku users, thankfully, have avoided the back-and-forth and missing programming. Roku has announced a new "multi-year" partnership with Amazon Prime Video and IMDB TV to keep the two services on its platform. The terms of the arrangement were not disclosed by the companies.

Roku's brief statement doesn't go into detail on any data-sharing concessions, but there are definitely some. Subscribers to Roku may see this as a minor price to pay for continuous access to Amazon's programming, which is rapidly expanding. Bezos and co. just closed a $8 billion agreement to buy MGM, and a Lord of the Rings film series is in the works. We can only presume that Roku's ad-supported channel will continue to work on Amazon's Fire TV platform as a result of this agreement. In the advertising world, I believe this is referred to as "synergy."

( Details and picture courtesy from Source, the content is auto-generated from RSS feed.)

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