Orders for AirPods 3 have reportedly been reduced by more than 30%.
Following months of leaks, speculations, and conjecture, Apple made its new AirPods 3 public in October. You'd think that being the latest in a line that began with the original AirPods, the first mainstream truly wireless earbuds, they'd be a huge hit in terms of sales - but apparently not.
According to Ming-Chi Kuo, a renowned analyst and Apple expert, the AirPods 3 are part of Apple's "failed product segmentation plan." Because demand for them is purportedly "far less" than for the AirPods 2, Apple is believed to have decreased AirPods 3 orders from its suppliers by more than 30% for the second and third quarters of this year (April to September time frame).
In order to avoid "repeating the same mistake," Apple may discontinue the original AirPods Pro right after the AirPods Pro 2 are released (sometime in the second half of this year).
After the release of the AirPods 3, the AirPods 2 remained on the market and are still available today. Unsurprisingly, they're also $50 less expensive, at USD129 versus USD179. This puts the AirPods 3 in an odd position between the AirPods 2 and the AirPods Pro - the Pros are more expensive, but at least they have an in-ear fit and active noise cancellation.So we're ready to guess that people looking for the ultimate Apple earbuds will choose for the Pros, while those looking for a budget pair would opt for the AirPods 2.
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