Snapchat to put ads within Stories, share money with creators
Washington [US], February 14 : Snapchat is testing mid-roll ads that appear in the Stories of a small group of US creators, introducing a new way for creators on the app to earn money.
As per The Verge, a wider rollout will be happening in the coming months. When an ad is placed within a Snap Star's Story, Snapchat will share the revenue with the creators. The company says the revenue share is based on a formula that takes into account metrics like posting frequency and engagement. The feature is only available to Snap Stars, who are creators or public figures with large followings that have been verified on Snapchat, indicated by a gold star.
( Details and picture courtesy ANI, the content is auto-generated from the feed.)
