Instagram is considering allowing users to post their feeds from their desktop computers after more than a decade of focused primarily on its mobile product. The test feature went live on Thursday, according to a number of Twitter users, and Instagram verified the test.
"We know a lot of people use Instagram on their PC," said Christine Pai, a Facebook spokesman. "We're now exploring the ability to generate a Feed post on Instagram using their desktop browser to improve that experience."
Instagram, which was created in 2010, has long avoided developing a web version of its product because it was designed to be used when users were out snapping photos and videos with their phones. Now that many Instagram users are influencers or professionals, carefully manipulated or produced photographs and videos are posted hours or days after the event takes place.
During the pandemic, the company noticed an increase in customers using their laptops to access the app rather of their phones. Users feel Instagram's decision to allow desktop publishing is part of a larger strategy for the platform's future.
Instagram has recently developed new features to entice content creators away from competitors such as YouTube and TikTok. In 2017, it added the option to see stories on the web, and last year, it added direct messaging to the desktop.
